Mission Statement

As a leading producer of clay building materials, we regard the economy as an integral part of society. Our goal is to create sustainable values with natural products: a residential environment of life-long quality and safety for our customers, a sound investment for our shareholders and attractive jobs for our employees. We take our role as a responsible member of society seriously and act in accordance with economic, ecological and social principles - in order to remain successful in the future.

We believe in people
We focus on those areas in which we are among the best in the world - our core business of bricks, facing bricks, roof tiles and pavers.
The long history of our company, our strong affiliation with natural products, our employees who act as entrepreneurs, and our internationality through individual diversity provide a sound basis for the creation of lasting values.
Clay Products. Designed for living.
  • We regard the economy as an integral part of society, which is designed to serve people and to generate benefits for all.
  • We create lasting values through products made from natural raw materials and the steady pursuit of our strategy.  
Building value. For customers, shareholders and employees.

Our Corporate Culture Statements

What we strive for
Supplying outstanding sustainable building material solutions for a better quality of life
What we work for
We develop energy-efficient, resource-efficient and sustainable building material
solutions that set industry standards. We are committed to continuous improvement and
technological leadership to create the highest added value for our customers.
What we stand for
  • We are constantly learning in order to develop innovative, added value solutions for the benefit of our customers.
  • We remain on the leading edge of technology and trends in the building materials industry.
  • We use state-of-the-art systems and processes whenever they provide added value for our customers.
  • We are proud of the solutions and services we provide.
  • We believe in the positive impact of our work on the environment and the living
  • conditions of our customers. We communicate this commitment and pass our passion on to others.
  • We are proud to be experts in our fields and we openly share our expertise and
  • information with our colleagues.
Integrity and Respect
  • We treat our customers and colleagues just like we want to be treated.
  • We accept differences of opinion as a source of progress.
  • We appreciate diversity and integrate our understanding of regional and cultural
  • differences into the development of solutions. 
Customer Orientation
  • We understand the needs of our customers and provide them with added value solutions.
  • We realize that our success depends on the success of our customers.
  • We actively establish contacts with our customers on a regular basis in order to
  • understand their needs and to maintain strong relationships.
  • The company’s future success is our success, we act with commitment and determination.
  • We deliver solutions - not problems.
  • We manage the company’s money as if it were our own.
  • We are committed to providing our customers with the highest quality building material
  • solutions.
  • We base our work on the continuous improvement of solutions and processes.
  • We know that quality is only quality when it is recognized as such.
  • We communicate honestly and openly with our colleagues and customers.
  • We treat our colleagues and customers with respect.
  • We lead through clearly defined objectives and provide constructive feedback

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